Locomotion and Movements

Locomotion Is one of the Important characteristics of all living beings as plants and animals. Mostly plants are fixed but some plants move. Plants are fixed but even then they show movements as leaves of plants, touch-me-not show remarkable movements, when touched by hand. The sunflower bends towards the sunlight. During the night time so many plants fold their leaves or close the petals but next morning the leaves and petals are opened normally. Plants like chlamydeous and Volvo changes their places.Animals move from here from there in search of food ND shelter. Animals also move from place to place to avoid unfavorable conditions, for mating. To lay eggs, to make their nests (birds). Animals also run very fast to save themselves from predators. Some animals like coral, sponge and sea-anemone do not change their places. Movements mean change the position of body parts in the relation body axis but whole body does not move. For example when limbs are moved, fingers are moved to hold the things. Neck is moved towards the sides to look and tall Is moved for different purposes.Locomotion means the position of entire odd Is changed from one place to another, this takes place due to some reasons such as to obtain food, to get shelter and avoid enemies. Grazing animals, like cow, horse, goat move from place to place, birds fly away, when they are going to be caught, frog jumps into the water when it feels danger. MOVEMENTS IN ANIMALS There are so many types of animals such as unicellular, small, medium size and very large size animals all show movements either they are aquatic, arboreal or terrestrial.Microscopic animals such as Amoeba, Paramecium and euglena show following types f movements. (A) Amoeba: Amoeba is found In water. It shows creeping movements. Locomotors movements of amoeba are brought by the formation of finger like projections called pseudopodia (false feet). Several pseudopodia may project out at in any time but one pseudopodia may be continuously projecting in a specific direction, this is called leading pseudopodia, remaining Pseudopodia are withdrawn and amoeba moves in desired direction, this type of movements also occurs in W. B. C of human blood. B) Euglena: Euglena shows flagella movement . Euglena moves tit the help of thread like structure called flagellum. Flagellum extends out through the front end of Euglena, during the movements, the flagellum beats back and forth to draw the Euglena forward in the in water with a spiral rotation on straight line (swimming movements). (C) Paramecium: The whole body is recovered by thread like cilia which help paramecium in movement, this movements is called cilia movements. The cilia beat the water backwards and the paramecium moves forward, and as their stroke Is oblique, It rotates on Its longitudinal axis.When calla beat award direction the paramecium moves backwards (swimming movements). (D) Hydra: Hydra is a fixed aquatic organism. It shows two types of bending movements- 1. Looping : Hydra moves with the help of its tentacles. Hydra bends its body and fixes the tentacles on the ground, now it frees its fixed end and draws it near the tentacles and now the body becomes straight up again. 2. Somersaulting : In this releases its base and make the body straight and upside down and again bends the body forward till it touches the ground and now it releases the tentacles to make the body straight. INSECTSSome insects lack wings and they are unable to fly like silverfish and head lice. Some insects like housefly and mosquito have one pair of wing, which are called fore wings, they fly with the help of these wings. Some insects have two pairs of wings the fore and hind wings, like butterfly and dragonfly.

Hamlet: The Tragic Hero Essay

Hamlet’s flaw is that he has a hard time carrying out his plans; he does not have the raw passion that enraged Laertes (). Hamlet took time to think about his actions and the consequences for his plans, many times did he think of doing them, yet he did not carry out them out. Hamlet was not a forgetful, evil character, but more of a tragic hero. The beginning of the play sets out the story and the Ghost of Hamlet’s late father reveals the truth about his murder to his son. He tells Hamlet to avenge his death. Hamlet’s response seems like he has quick plans to carry out his fathers wishing, by saying â€Å"Haste me to know’t that I with winds as swift†¦ May sweep to my revenge.† (I v 33-5) Unfortunately, Hamlet’s inability to act on his father’s extortion has him reluctant to kill the King Claudius by the end of that very scene, when he says, â€Å"This time is out of joint, O cursed spite – that I was ever born to set it right.† (I v 206-7) Here, Hamlet is already having doubts and wishing that he wasn’t the one that had to carry out the revenge for his father. Obviously Hamlet has real problems when it comes down to dealing with things. As the play goes on, Hamlet still has not done a thing to avenge his father. In Act II, Scene 2, Hamlet decides that before he can avenge his father’s death, he must make sure that the Ghost was telling the truth. This simply gives Hamlet more excuse to procrastinate. Hamlets play is a parody of the way Claudius killed the previous king and took his wife. When the play is seen by Claudius, Claudius becomes outraged and ends the play. Hamlet knows now that Claudius is guilty. He justifies this inaction by saying â€Å"The spirit I have seen – May be the devil†¦Ã¢â‚¬  He is very firm in his believe of faith and he does not want to be pulled into Hell because of a filthy deed given to him by a demon. However, because of Claudius’ reaction, Hamlet knews the ghost was true. He comments to Horatio, â€Å"I’ll take the ghost’s word for a thousand pound.† In act III, scene 3, Hamlet is ready to kill the king, but stops himself because the king is praying. Again Hamlet’s faith stops him from the horrid act of regicide. Because the king is praying that if he killed him now the  king would go to heaven. He decides yet again to delay avenging his father’s murder, this time until he can kill the King while he is in a vile condition, such as â€Å"When he is drunk asleep; or in his rage; Or in the incestuous pleasure of his bed.† (III iii 92-3) In the end of the play, we see that Hamlet’s inability to act causes his tragic demise. Hamlets failure to revenge his father when he should have, costs him not only his life, but also his mother’s. In the final scene, Hamlet duels with Laertes, who has conspired with the King to kill Hamlet. In the King’s attempt to kill Hamlet, he accidentally poisons the Queen. Laertes delivers the fatal wound to Hamlet with a sword dipped in a deadly poison and it is only with his final life breath that Hamlet finally kills the King. So, Hamlet has finally killed the king, but not by going out and slaying the king while he was involved in â€Å"incestuous sheets† or â€Å"drunk asleep† like he said, but with a poison the king made himself to kill Hamlet. Ultimately, Hamlet avenged his father, and his father’s later wish for the queen to be left to die without Hamlet killing her. However it came at a very heavy cost; Hamlet, Laertes, and Gertrude’s deaths, and Denmark falling into the hands of the Norwegian enemy, Fortinbras.

Philosophy of Education Essay

Philosophy of education is sometimes referred to as the immediate objectives of education. Immediate objectives on the other hand are purposes which a subject at a given time must aim to achieve through the courses of study or the curriculum. Its aims constitute a very important aspect of the total education. They are more specific and they can be accomplished in a shorter period of time, maybe a day or a week. These, too, are considered goals of specialization. Educational aims cannot be determined apart from the purpose of society which maintains the school. The purpose of any society is determined by the life value which the people prize. As a nation, we have been striving always for the values which constitute the democratic way of life (Demiashkevich, 2003). Theory and practice in modern education have been influenced greatly by the educational philosophy in successive interpretations of the fundamental purpose of education. Since the aims and objectives of education embody the democratic ideal to which we as a nation are committed, they cannot be achieved through a rigid system of indoctrination and control. The application of the principles of teaching and learning always has definite goals. If the teacher wants to obtain desired results, he should know what those goals or objectives are. The usefulness of the principles themselves can best be determined by their appropriateness to the aims and objectives sought. Our primary need, therefore, is to present and develop the philosophical and psychological aims of education (Peterson, 2000). The philosophical aims of education require all public and private schools in this country to pursue, in the development of every child, regardless of color, creed, or social status. All educational institutions shall aim to inculcate love of country, teach the duties of citizenship, and develop moral character, personal discipline, and scientific, technological, and vocational efficiency. The study of the Constitution shall be part of the curricula in all schools (Peterson, 2000). The State shall provide citizenship and vocational training to adult citizens and out-of-school youth, and create and maintain scholarship for poor and deserving students. Moreover, religion shall be taught to their children or wards, in public elementary and high schools as may be provided by law. The State shall provide scientific research and invention. The advancement of science and technology shall have priority in the national development. Furthermore, education shall aim to develop moral character, personal discipline and civic conscience, and develop the attitudes among our youth and strength moral and ethical standards. It must also impart the skills, instill the attitudes and spread the values that are essential to rapid and sustained economic growth. The curriculum of public and private schools will emphasize scientific and technical professions, managerial and vocational skills, and the dignity of labor and standards of excellence (Demiashkevich, 2003). It can be said that the above resolution called for the restructuring of our educational system, public or private, to enhance nationalism or love of country and to achieve social goals.

Obser and inquire Research Paper Example | Topics and Well Written Essays - 1500 words

Obser and inquire - Research Paper Example In this regard, using the observation experience as in input in the current essay, the aim of the discourse is to pursue responding to a developed inquiry that: â€Å"Women in Mainstream American Culture Tend to Take on More Child-Rearing Duties than Men†. Upon closer examination of the points of inquiry, one established the need to delve into further research on the validity of women taking on more child-rearing responsibilities than men. In the working draft written by Robert Max Jackson, a whole chapter devoted to the responsibility for child rearing provided extensive and comprehensive details that aim to address the question: â€Å"why women so regularly contribute most of this effort† (Jackson 126). Although the author ventured into providing theories that explain the disparate role and skewed responsibilities towards women, Jackson concluded his arguments by indicating that â€Å"mens economic position gives them individual competitive advantages and collective power that allow men individually to beat out women in the labor market and collectively to impose institutionalized discrimination† (Jackson 146). It is interesting to note that the theoretical framework to rationalize women’s propensities for child-rearing tasks from Chodorow’s theory, to wit: it "has unquestionably been true that women have had primary responsibility for child care, (and that) women by and large want to mother, and get gratification from their mothering;" and that "women have succeeded at mothering" (Chodorow; cited in Jackson 133). The observation noted at the shopping mall have effectively validated that mothers were more restrictive and verbally reminding their children to stay close and not to wander far. In contrast, fathers were more lax and were self-assured that they could immediately find their wandering children. Using Chodorow’s theory, mothers would not be complacent in their primary responsibility

Business Communication Writing Assignment Example | Topics and Well Written Essays - 250 words

Business Communication Writing - Assignment Example It is of the essence for one to record whichever thoughts we have on these steps such that by the time you start working on the writing, you would not have forgotten your thoughts on these steps. It might look like cutting out some steps to make one of them actually more efficient and saving time. However, contrary to this belief, the first few steps are the most crucial since they give a writer a clear frame of mind of what you are about to say. Â  Planning messages saves time and improves efficiency, though some writers argue that it is all a waste of time since the plans are inevitably changed. Your answer to this argument is indeed correct since first and foremost planning helps the writer to know what to say in the write-up. Secondly, planning makes the actual writing of any paper much faster and easier since one can better allow the time to take for each step of the writing process. Lastly, through planning, the time saved in writing can be used to complete the documents by revising or proofreading.

Parenting licence Essay Example | Topics and Well Written Essays - 1000 words

Parenting licence - Essay Example However not every person is a born parent or a natural when it comes to looking after small human beings. We need to see children as human beings who are so often left either unattended or uncared for when parents are busy with their lives. Parents think they know how to be good parents but the fact of the matter is that many parents don't. Some may learn through trial and error but why use a real human being as your experiment's guinea pig. Kids are too precious for this kind of experimentation. Therefore before a couple takes on the responsibility of becoming parents, they should be asked to take classes and sit for an exam in order to receive their parenting license. It is only after they have been successful that they should be allowed to become parents and become responsible for another life. There was once a time when mothers would sit at home and their only job was to take care of their kids. Most women were housewives and since they had time on their hands, they could invest in their kids with sincerity and devotion. Things have changed now. Not only many mothers are working, most also have a life besides home, husband and kids. They may have done women emancipation a lot of good but it has seriously affected lives of small children in many households. Apart from that, some women no matter whether they are housewives or not, may actually find themselves too overwhelmed when they are given the responsibility of a child. They feel they are not natural mothers and this affects their ability to take care of their young ones. For this reason again, parenting license is a great idea. The opponents of the idea would probably find the whole thing quite insensible. They argue that parents have been parenting since time immemorial so why now Why must they take a license when God saw them fit for the job and gave them a kid These arguments may seem fine on the surface but when studied in the context of time and changes, we see their invalidity. The fact is that God doesn't necessarily give kids to people with good parenting abilities. We have already seen cases of people like Spears and Michael Jackson. Secondly, people may have been doing it for centuries but haven't times changed drastically As mentioned earlier, women in olden times had but one concern: to please their husbands and take care of their children. Most women did a great job because they had little else to do and besides even if they did a bad job, they were never reported and children suffered in silence. Why allow that kind of inhumanity when we can change the picture and make lives so much better for these little souls. The opponents also feel that such a system cannot be successfully implemented. They feel that setting the standards would be difficult and how would we urge parents to take parenting courses. There is a simple solution to this: make it mandatory in every hospital across the country so no first time parents are allowed to register without prior registration for parenting classes. They must also carry a proof they are attending these classes and they must get a license before delivery date. This would be quite a simple thing to do and if law protects it, people will not be able to violate it. A poor parent can learn many skills and a potential great parent can become even better. This kind of practice would minimize the risk of a child being neglected or falling into the hands of unprepared,

Carnival and Royal Caribbean Cruises Essay Example | Topics and Well Written Essays - 250 words

Carnival and Royal Caribbean Cruises - Essay Example With this, this essay will analyze the strategic position of Carnival Corporation and Royal Carribean Crruieses within the cruise industry. Royal Carribean International is the preferred cruise brand among celebrities because of its ability to understand the needs of their customers and aiming to perfect their craft. This cruise company strives to attract international clients through packages and options that range from cruise lengths, innovations of on-board dining and other activities for the vacationing guests (Colon, 2008). In essence, this international strategy applied by Royal Carribean required that the cruise company makes adjustments to some of their vessels so as to accommodate the features that the company sought to add as a way of attracting and retaining customers (United States Securities and Exchange Commission, 2012). In contrast, the Caribbean Cruises Ltd strategy of achieving strategic position is that of seeking mergers and buying of their rival companies as a way of commanding the market more. As a suggestion, the Carnival should adopt the strategic position applied by Royal Carribean Internation t hat also includes the differentiation strategy (Engle, 2011). The differentiation strategy requires that a company focuses on product diversification, brand promotion, and venturing into multiple markets as compared to focusing on mergers and acquisitions (Bhatia,

The more advances that are made in Medicine, the more things stay the Scholarship Essay - 1

The more advances that are made in Medicine, the more things stay the same. Discuss - Scholarship Essay Example This paper argues out this concept by giving the several impacts of the advancement of medicine on patients in the society. This will create the basis of the argument to verify its credibility. The paper will analyze both the positive and negative effects of advancement of medicine in the society today by looking at various situational cases where advanced medical services are used. The results of the use of advanced medical services lay the foundation of this argument considering its positivity and negativities. Because of the availability of medical equipment for research and treatment, researchers in the field of medicine have come up with different kinds of medicines which cure various diseases (Alyson, 2014). They have also been able to study complicated diseases in the recent years and have found the cure for some chronic diseases. Biotechnology is a great advancement in the field of medicine making it easy for people to live with chronic diseases. It prolongs the life of people suffering from serious and chronic illnesses by controlling of diseases or the virus in the body of patients. An example is dealing with patients suffering from cancer. Biotechnology has given hope to such patients by controlling the disease through chemotherapy hence prolonging their life span. The use of plastic body parts has also helped individuals to live a normal life (Catalunya, 2014). An example is patients suffering from breast cancer and has lost a part of her breast. Plastic breasts can be used to al low her live a normal life like any other woman. The advancement of medicine in the world today is due to the evolvement of technology as it improves to make solving problems today an easy task. There are various advancements in medicine today and a majority of them are influenced by the availability of advanced technology in the health sector. Medical advancements are aimed at

Religious studies Essay Example | Topics and Well Written Essays - 2000 words

Religious studies - Essay Example A religion is a set of beliefs and practices of a community that holds them in the obedience of codified beliefs, believed to be the orders from God, and rituals. It refers to both the personal practices and the rituals carried out by a group to reflect conformity of beliefs and obedience to the Supreme Controller. Various definitions for religion have evolved and many materialistic individuals have tried to push the religion to a separate sector of life only restricting it to the compulsory acts of worship and rituals but, religion is in no way different from one’s actions outside his/her place of worship. A number of religions and its followers, especially Islam, teach their disciples to spend their entire life whether in Masjid (Muslims place of worship) or outside according to the commands of God and stress on the fact that religion is at the heart of life. Whichever religion a person belongs to is evident from his daily routine, doctrines of a particular religion are revealed by the rituals and the actions one performs in his daily life. A Christian would go to a church every Sunday, a Muslim would visit his Masjid five times a day and similarly a Hindu would visit his Temple at prescribed times. Islam has been the most controversial religion in the aftermath of 9/11 attacks on the twin towers, but ironically enough since then it has been the fastest spreading religion throughout the world and especially in the West. Due to this astounding fact Islamic doctrines have been used in the context of the following discussion. Belief in the religious context is the faith in the existence of something supernatural, unseen and unexplainable for an ordinary mind. Conviction is thus the first step and the most basic requirement of any religion. To strongly believe the truth of the existence of God, the fundamental principles of a religion, the Holy Book and the honesty of the Religious Leader who brought the divine message is the doorway towards

Company analysis Essay Example | Topics and Well Written Essays - 1500 words

Company analysis - Essay Example For instance, McDonalds engages in a serious training program for its managers. The training program is referred to as Hamburger University where professionalism is the base of its success. The McDonalds plan to win encompasses a framework for its global business. Through its strategic focus of the elements of people, product, place, price and promotion, the company has been able to capture the largest number of customers in the fast food industry. This has been in line with combination of financial discipline that has made it possible for the organisation to develop and maintain competitive advantage. For there to be success in any business, Yuece (5) argued that there is a need to have innovative ideas that enable a company to develop the existing products and services including introducing new products for the customers. This goes in line with the continued market research especially on customers’ needs and preferences. With this in mind, McDonalds has been able to able to design online services where customers are able to order online. This creates efficiency and reduction of time wastage. However, the company has been experiencing bad image in relation to unhealthy food habits encouraged by the consumption of fast foods that have been linked to obesity and other bad eating habit complications. This has led to the company being involved in several lawsuits and other legal cases. For instance, many cases have been brought forth in relation to trade mark issue. In addition, due to increased competition, McDonalds has faced stiff competition from its competitors. This has been attributed to what McKean (4) termed as rationality of consumers. This is the situation where customers become rational in consumption depending with the variety of choices that go in line with their needs and preferences. Therefore, if McDonald’s competitors offer what some customers think best suits them, there are high chances that

UtilityProbability Tree Analysis Essay Example | Topics and Well Written Essays - 500 words

UtilityProbability Tree Analysis - Essay Example However, if these hostages are booby trapped, there is 80% chance that some or all of the hostages will be killed and only 20% chance that all of the hostages will be saved. Considering both events, we can clearly see that in any event our chances of saving hostages are less than 50%. This means that it is more likely that all of the hostages will not be saved and hence we should plan our excursion in a way as to minimize the losses and to see if it is worth undertaking an excursion where all hostages cannot be saved. We should look at other alternative and make sure that if there are better options available where there are brighter chances of saving the hostages than the current situation. If there are other means and methods available then we should focus on the option where there is a most likely chance of saving the hostages. However, if there is no other option available than this excursion is the best possible option, and our team should focus on minimizing the losses as much as possible.

Research design and methodology Essay Example for Free

Research design and methodology Essay Despite the fact that the complete genome of the organism was already sequenced, the specific genes coding for the needed enzymes to form pores in the host cell were still unidentified. With this lack of information, this study is formulated and designed. Culturing of B. bacteriovorus HD100 on prey dependent and prey independent set-ups: Predatory (HD) cultures of B. bacteriovorus HD100 will be grown on E. coli in Ca2_-HEPES buffer at 30Â °C, with shaking at 200 rpm (8). Escherichia coli ML35 and E. coli W7-M5 (10) will be used as the prey throughout the experiments. Escherichia coli ML35 will be cultured in nutrient broth (Difco Laboratories), and E. coli W7-M5, a lysine and DAP auxotroph, will be cultured in nutrient broth supplemented with 0. 2 mM lysine and 0. 1 mM DAP at 37Â °C with shaking at 200 rpm. Prey-independent HI strains will be plated on rich peptone-yeast extract (PY) medium (8). Synchronous cultures: Synchronous cultures will be used for performing various experiments as described below. Briefly, fresh bdellovibrios will be added to prey cells in HM buffer (3 mM N-2-hydroxyethylpiperazine-N-2-ethanesulfonic acid (HEPES)-1 mM CaCl. LQ. One mM of MgCl2 will be adjusted to pH 7. 6 using NaOH (10). The organisms will be grown until a final concentration of 1010 bdellovibrios per ml and 5 x 109 E. coli per ml is reached. For proper aeration, volumes will be kept to ? 20% of the flask’s volume and incubated at 30Â °C with shaking at 400 rpm. Synchronous cultures will be examined at intervals for attachment and penetration with a Nikon model L-Ke microscope (Nippon Kogaku Inc. ) equipped with phase-contrast optics and a Nikon model AF camera. Time course Microarray analysis. Time course Microarray analysis will be performed to identify the genes to be expressed during the entry phase, specifically during pore formation on the host cell membrane of B. bacterovorus H100. Microarray slides of B. bacteriovorus H100 will be ordered from Advanced Throughput, Inc Services. Total cellular RNA will be extracted from B. bacteriovorus H100 cells at entry phase using the RNeasy mid kit (Qiagen). The RNA of the organism will also be extracted during the other stages of infection. This will serve as a reference for comparison of the genes expressed and not expressed at the desired stage. Complementary DNA synthesis, fragmentation, labeling, hybridization, staining and washing will be performed according to the Affymetrix B. bacteriovorus H100 GeneChip array expression analysis protocol (Affymetrix). Briefly, cDNA will be synthesized from RNA using Superscript II (Invitrogen) according to the manufacturer’s instructions. RNA will be removed by alkaline treatment and subsequent neutralization. Complementary DNA will be purified with QIAquick PCR purification columns (Qiagen). Purified cDNA will be fragmented by DNase I (Amersham) at 37Â °C for 10 min followed by end labeling with biotinddUTP, using an Enzo BioArray terminal labeling kit (Affymetrix), at 37Â °C for 60 min. Hybridization will be performed in an Affymetrix GeneChip hybridization Oven 640. Washing and staining will be performed using an Affymetrix Fluidics Station 400. Arrays will be scanned with an Agilent GeneArray Scanner G2500A. GeneChip scans will be initially analyzed using the Affymetrix Microarray Suite 5. 1 software, from which PivotData tables will be exported. Raw data from the PivotData Tables will be analyzed in GeneSpring software version 6 (Silicon Genetics), using the parameters suggested by Silicon Genetics for analysis of Affymetrix Microarrays. Real-time PCR: Real-time PCR using the Applied Biosystems 7500 Real-time PCR system will be performed to confirm microarray results. RNA will be extracted from B. bacteriovorus H100 at initial phases of predatory life cycle up to entry phase as described above. RNA will be reverse transcribed into cDNA and simultaneously labelled using the iScript One-step RT-PCR kit with SYBR Green (Biorad). RT-PCR reactions will also be performed to amplify cDNA of housekeeping genes (identified from micro array studies) for normalization of fluorescence values. Identifying the specific hydrolytic enzymes of B. bacteriovorus which are involved in pore formation on host cell membrane. Many experiments showed that B. bacteriovorus H100 releases hydrolytic enzymes during predatory life cycle. According to Thomashow and Ritterberg, glycanases and lipopolysaccharideases are required for pore formation in the prey’s peptidoglycan and LPS layers respectively. The glycanase and/or peptidase could be responsible for weakening the peptidoglycan layer of the prey and thereby responsible for permitting conversion of the substrate cell to a spherical shape (10). Tudor et al. proposed another model for penetration. According to them peptidase is responsible for pore formation but not glycanase (11). Specific enzymes involved in pore formation are not known. The genes identified from the time course micro array technique will be mutated as described previously using suicide vector pSSK10. Resulting mutants will be complemented by using vector pMMB206 (8). Mutants will be analysed for the specific enzymes (using 2D-gel electrophoresis) and their actions on host cell i. e, as a glycanase, LPSase or peptidase will be observed by radio labelling experiments (10). Wild-type B. bacteriovorus H100 and complemented strains will be used as controls. Radio labeling experiments: Escherichia. coli W7-M5, auxotroph for lysine and DAP and cannot metabolize glucosamine, will be radiolabelled as described previously (9,10). Peptide portion of E.coli W7-M5 peptidoglycan will be labelled with [3H] DAP and the lipopolysaccharides and glycan portions of the peptidoglycan will be labeled with [3H]glucosamine. Various mutants and wild-type strains will be tested for predation using this radiolabelled strain. Solubilisation of glucosamine and DAP from labelled prey peptidoglycan will be measured as described previously (11). Briefly, samples taken at intervals will be precipitated with an equal volume of cold 10% trichloroacetic acid for 30 min followed by centrifugation. Resulting supernatants will be assayed for soluble radioactivity in a scintillation counter (Rackbeta II). Two-dimensional gel electrophoresis: The hydrolytic enzymes released by B. bacteriovorus H100 during its predatory life cycle will be analyzed by performing two-dimensional gel electrophoresis. Sample preparation for 2D-gel electrophoresis: Escherichia coli ML35 cells will be challenged with B. bacteriovorus H100 wild-type as well as the mutant strain. Culture fluid will be drawn from synchronous cultures during attachment and entry phases of B. bacteriovorus H100. Culture fluid will be centrifuged to discard any cell debris. Proteins in the supernatant will be precipitated using cold acetone. The precipitated proteins will be separated by centrifugation. The precipitated pellet will be air dried and will be dissolved in rehydration solution (8M urea, 2% CHAPS {3-[3-cholamidopropyl)-dimethylammonio]-1-propanesulfonate}, 18 mM DTT, 0. 5% IPG buffer pH range 4-7; Amersham Biosciences), plus a trace of bromophenol blue. Sample protein concentrations will be determined using the BCA protein assay (Pierce). Resulting protein pellet will be subjected to 2D-gel electrophoresis.

The World Of The Infant And Toddler Children And Young People Essay

The World Of The Infant And Toddler Children And Young People Essay Early childhood educators have long recognized the importance of play in infants and toddlers lives. Play is a strong feature which has meaningful learning practices. Play is embedded in and threaded throughout the New Zealand early childhood curriculum called. Te WhÄ riki: He whÄ riki matauranga mo nga mokopuna o Aotearoa Early Childhood Curriculum. This report will be discussing quality play as curriculum for infants and toddlers and will show the importance of play which supports childrens learning and development and will examine the value of play and how play promotes infants and toddlers to learn and develop. This report will also explain how Te WhÄ riki supports play as indicators of meaningful learning and together what is my role in facilitating a play-based curriculum with my beliefs and philosophy of play. Rationale Piaget describes three cognitive stages of play. He explains that in the first sensorimotor practice play, Infants and toddlers experiment with bodily sensation and motor movements with objects and people. My personal philosophy is making things interesting for the infants and toddlers I believe that pushing and grasping happens during their play times and through doing this over and over again the children learn that for example balls roll away and through this they experience the sensation and pleasures of movement and my philosophy is that play is natural and important for children. Vygotsky stated that the value of play is to promote childrens physical, cognitive, language, social, emotional development(Gonzalez-Mena, 2009, p.72). By playing with blocks and boxes children gain to master object permanence. Piaget states that retrieving hidden objects reveals that infants have begun to master object permanence, the understanding that objects continues to exist when out of sight. (B erk, 2010). According to Gonzalez-Mena (2009) a main ingredient of any infant or toddler program should be play(p.72). Play is natural for infants and toddlers and it should be an important use of their time. Piaget indicates play as the nature, built- in way to contribute children to accumulate learning experiences for their development (Dockeet Fleer, 1999). My own belief for play is giving infants and toddlers the freedom to play and extend on their interests while providing them with interesting resources to play with. Children develop eye-hand co-ordination from manipulation with toys. Vygotsky describes play is always a social experience even when they are engaged in solitary play as the children draw on themes, experiences and roles that have social originality (Berk Winsler, 1995). Play also provides rich experiences for children to develop their language, social and emotional skills (Berk Winsler, 1995). For example, when children pretend to be mothers, they become sensi tive to others needs and feelings because they get the knowledge about how their mothers care for them. Therefore they need to control their emotions to show their love and kindness to accomplish their roles. During play, all children need to use language, gestures, and symbolic objects to express their interests and feelings, like I am tired, or sit nicely on your highchair, Children may also pretend to use blocks as imaginary cakes to feed their babies. Through his play experience children learn their own capabilities and the way to understand themselves by social behavior such as sharing and taking turns, co-operating, using manners and language, emotional management, the nature of social rules and the way of making friends and feel part of a group and learn how to live and work in groups. Therefore, children improve their language communication and negotiation skills, as well as gaining the development of imagination and creation (Jalongo, 2004). I believe that even when the chi ldren disagree on who gets to be the baby, they are honing their social skills. Play is extremely beneficial and children have many opportunities to expand their own world and through play children are learning all the time. Aspect One: Group Sizing and age span during play for infants and toddlers. Larger groups tend to be over stimulating According to Gonzalez -Mena (2009), As larger groups are overly stimulating the quiet children usually get ignored and it is harder for the children to really get into their play, So a strategy that will be useful is to make sure that all children get to have their turn to play and teachers can encourage children to turn take and scaffold them during their play. Arthur, Beecher, Docket , Farmer, and Death (2007) states through scaffolding, those with expertise in a particular area ,such as parents or teachers, provide the framework of support that enables the children to try out new ideas, so as to lead them to greater understanding (p.95). Mixture of Ages As some play programs work well with a mix of ages others work well with the same age group. In this case with a mix of infants and toddlers it is best to protect the ones who cannot move around to the ones that can move. I can do this by fencing a portion of the room for the children that are immobile. It is best to not keep the children in playpens or cribs. Space for preschoolers and toddlers Children need space to move around as they need room to stretch. They need the space to interact with adults who share the floor space. Arthur et al. (2007) discusses that recent research exploring childrens social play has encompassed not only how children play with each other but also the nature and quality of social interactions, interactions among adults and children, the influence of childrens social and cultural context, and the role of popular culture in play (p.100). White, OMalley, Toso, Rockel , Stover, Ellis (2007) explains that The position of a child within a powerful social vision is articulated within Te WhÄ rikis goals: all children will grow up as confident and competent learners, healthy in mind and body, and spirit, secure in their sense of belonging and in the sense that they make a valued contribution to society (Ministry of Education,1996,p.9). As sometimes the mixture is toddlers and preschools. It is important to make sure that the toddlers are protected from the equipment they arent mature enough to play with. Aspect Two: Environments for infants and toddlers to play. Environmental factors that influence play Careful considerations need to happen when giving space for children to play as the age span and group size matters. Educators need to think about how the room is appropriate for infants and toddler for this to happen be to set the environment up and what the space needs. There should be choices that need to be encouraged. Choice depends on the philosophy of the centre and the age of the children .Culture also has an influence to the environment of play. Rogoff (2003) notes that participation and play for children is how the children change some of these routines and rituals through their participation. Through participating in play children learn the structure and cultural expectations of events. For example, participating in play conversations facilitates an awareness of the nature of conversations (such as turn taking, speaking and listening) (p.102). Setting up environments for play It is best for a caregiver to provide structure by doing this the environment gets structured to a play environment. Caregivers must set up an environment that has a good deal of undesirable behavior. For example if a child is not allowed to play in the kitchen it is a good idea to put a gate across the access. For infants and toddlers educators must make sure that everything that is in the environment to be touchable and mouth able which means that the play object is clean and safe to put in their mouths as infants and toddlers learn through mouthing. Te WhÄ riki (1996) states toddlers have access to an increasing range of playthings that can enhance both gross and fine motor skills (p.87). It is good to set up the right number of toys with providing the right number of choices and let the children find special ways to combine their toys and material. Which are soft and hard that will develop their fine and gross motor activity. Hygiene and gross motor activity for infants and toddlers. Making sure that the toys are sanitized time to time is important .Children should not be getting restricted to their natural inclinations. Ailwood (2003) describes such play as a natural, intrinsic and free, and progressivisms version of free-play. Providing gross motor activity is important inside as much as outside play. Infants and toddlers should be in an environment where they get to roll and slide and climb and also run. The area should be like a gym that is set up for active play. Aspect Three: Caregivers creating curriculum out of play for infants and toddlers. Safety as an overarching theme Setting up an environment that put safety a primary considerate is good so that the children are free to explore and discover. Te WhÄ riki (1996)states that safe things are provided to assist infants to move, for example, something to hold on to, to balance against, or to pull them up on (p.87). Caregivers encouraging interactions and then stepping back It is important to make sure that the caregivers interactions are encouraging for facilitating play for infants and toddlers. It is also important to support problem solving between children so they get to see themselves as capable children. Observing is a way to understand each individual child and each situation to promote the childrens learning. Ailwood (2003) states the process of play is characterized by play as learning which maintains is the result of the legacy of developmental psychology with its associated truths. Adult Roles in Infant-Toddler Play Caregivers can create curriculum out of play by giving the children their own freedom to play and also by helping them pursue their own special interests and adults should extend on their interests .Adults should also provide fun and colourful play resources. While children are playing it is important to encourage child to child interactions and encourage youngsters to come and learn such valuable skills and how the children can resolve conflicts. It is important to step back until needed too. A caregiver should always know when to intervene and become sensitive. Te WhÄ riki (1996) discusses toddlers are encouraged to develop skills at their own rate and to know and understand their abilities and limitations. Adults wait to let toddlers indicate that they need assistance rather than assuming that they will (p.87). Timing is crucial for infants and toddlers play .When adults step in too soon. Te WhÄ riki (1996) states that toddlers have opportunities for active exploration with the support, but not the interference e, of adults. Valuable learning can be lost but if an adult steps in soon but if it is too late there is a possibility that children can hurt each other (p.87) It is good to remember to encourage children to solve their own problems as it is a very important part of their education. But steeping back and not intervening is another adult skill that is important to practice. We should not interrupt a child who is really absorbed into their play as absorption is a quality that educators should value. Conclusion: In conclusion, play as a curriculum is the highest form of learning in early childhood education. Infants and toddlers are able to reach their deepest, wide range level of learning best through play. Play has an important function and infants and toddlers are learning all the time through their interactions with others, as well as working through the rules and values of their cultural groups. Three aspects of the above will finally draw a conclusion of the importance of play in the learning and development of supporting infants and toddlers. Play is a professionalized process and play is a freedom of expression as well as a game for life.

Information Technology In Marketing Of Tourist Destination Tourism Essay

Information Technology In Marketing Of Tourist Destination Tourism Essay Information technology is becoming more and more the crucial element of everyday life. It is widely used in business activities, as well as in leisure time at home. This also applies to tourism as a form of human activity. Tourist enterprises are significantly using information technology for marketing purposes. This applies to the field of support in marketing decision making as well as the field of communication and sale. However, for the purpose of marketing, information technology is used in tourism by public sector, specifically by national, regional and lokal tourist organizations dealing with marketing for their areas (countries, regions, places) as tourist destinations. Thus this paper takes into consideration the possibilities of the use of information technology in tourism destination marketing. Explained are various information technologies, applied in tourism and their present and potential role in the marketing of destination is assessed. Defined is the term of electroni c market, together with electronic marketing as marketing activities carried out on electronic market with the assistance of information technology. The need to incorporate electronic marketing in the whole strategy of tourism destination marketing is also pronounced. For this paper relevant literature was used, mostly from the field of marketing, but also of other economic and historic methods. Keywords: marketing in tourism, marketing strategy, tourist market, information technology, electronic marketing, destination marketing systems. INTRODUCTION For successful and efficient business in an environment characterized by dynamism, information and globalization, it is necessary to be flexible and react quickly to any changes on the market. Such company`s reaction may be only the result of continuous, rapid and accurate flow of information enabled by information technology and information systems. In industrialized countries, information and knowledge represent a new base of overall operation, present in all spheres of production, tourism, trade and services, to non-economy and state administration. Continuous development of information and communication technologies during the last decade has had a profound implication on tourism. In the modern business conditions, for enterprises in tourism, it is important to consider two forms of technological competencies in order to achieve competitiveness. These are the areas of computer technology and communication technology. Computer technologies include achievements in the field of hardware, software, etc.. Achievements in the field of hardware provide almost limitless opportunities for the development of software programs designed to solve any problems. Communication technologies enable solving the problems of transfer of information. Message transmission rate is continuously increasing. Application of ICT in enterprises in the tourism, digitize all processes in the field of tourism, catering, travel, etc.. Also, these technologies affect all business functions in the tourism industry: sales and marketing, finance and accounting, procurement, research and development. At the tactical level, this includes e-commerce and application of information technology (IT) to maximize efficiency and effectiveness of organizations in the tourism industry through the reduction of operating costs and communications costs. In addition, IT enables more effective strategic decision making through improved management processes, control procedures, more efficient response to changes in the environment and similar. Constant interaction with customers and partners helps to be more flexible and competitive in pricing, which can increase the yield of the company. Sales control enables company to adjust products and prices to the requirements of consumers, as well as to initiate promotional companies and similar, in the quest to maximize sales. The efficiency of the tourist economy of a country or destination will largely depend on the total computerization of business enterprises in tourism, and the availability of tourism products presented through the modern computer technology. The effects of the implementation of information technology are numerous and primarily relate to better information and faster transaction, to significantly improving operations in many areas on the tourist market. 1. CHARACTERISTICS OF TOURISM DESTINATION MARKETING Tourism is a complex, open system which is composed of set of subsystems and their interaction of resulting socio-economic and natural phenomena and relationships. Its subsystems, themselves are composed of a set of own elements such as: system of holders supply (accommodation facilities, restaurants, airlines, retail trade, built attractions, activities, etc.) subsystem intermediaries (tour operators, travel agencies), subsystem of business associations and chambers, a subsystem of the public sector (state authorities responsible for tourism, national, regional and local tourism organizations, tourist information centers, etc.) a subsystem of tourists (consumers), a subsystem of residents (both because of the importance of their attitude towards tourists as well as user of the same facilities and services), as well as related services subsystem (guide service, educational institutions etc.). Tourism is an activity that involves movement and stay of people in such places that are not places of their permanent residence. They visited other countries, religions, settlements, and this is called by a name à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬ a tourist destination. Since there is no place on earth, which tourists do not visit, it should be emphasized that, in the context of modern tourism, a place can become a destination only as a result of two sets of related activities: the development of facilities designed for meeting the needs of tourists who visit the destination and the existence of the destination marketing activities such as the tourists offers in places where it is needed. Marketing in tourism is management philosophy by which holders of tourist and business policies tend to create and maintain the target group of tourists through the identification and (effective and efficient) trying to meet their needs, and on that basis to achieve their organizational goals and social interest. Today in the international tourism, countries, regions and cities are competing as a destination, not just companies. Marketing of products of tourism destinations can not be left only to the enterprises because they are not usually capable to support independently, financially or otherwise such efforts. For this reason it is necessary that such activities are done by Tourist policy holders, and various state bodies which are responsible for tourism (such as public sector). But we should not underestimate the role and importance of the various initiatives of the private sector. The development of mass tourism has threatened and somewhere damaged not only natural but also mans total environment. It is necessary to take into account the long-term interests of society (ie, destination) and preserve the environment (natural, socio-cultural and other) so that the tourist destination would not become a victim of its own development. Therefore, the application of marketing in tourism assumes the acceptance of concept of socially responsible marketing. Marketing in tourism, in general, has a number of specific details that are related to tourism as an activity. These are: intangibility of services, their connection with those who provide them, variability of quality, the impossibility of their storage, significant time distance between the decision to purchase and own consumption, often weak loyalty to the brand, focusing demand to offer, seasonal concentration of demand, its heterogeneity and flexibility, heterogeneity and inelasticity as well as high risk in buying their product. It should be said that besides the numerous features of marketing in tourism in general, a tourist destination carries additional specifics that arise from the following characteristics: Tourist destination, regardless of physical covers, usually has a multifunctional character; spatial coverage tourist destination, that is seen by tourists, often differs from the one that is seen by the destination authorities; It may happen that some sets of objectives of public and private sectors do not overlap or that they are in conflict; the destination method of using the product differs substantially from the use of any product or services, and finally, those who manage the destination (which is the public sector), have little or no control over the various elements of the tourist destination. Specific services include marketing and use of specific marketing concepts, besides the one related to the four marketing mix instrument. It is about internal marketing and interactive marketing. Destination marketing organizations (DMO) can implement internal marketing on three levels: the micro level, ie. within the DMO, where the main target audience is the personnel employed in the DMO, then at the level of tourist activity, where the target is the employees in the industries of tourism and finally at the destination as a whole, where the target audience is the residents. Talking about interactive marketing opportunities the implementation of these activities is smaller than in the case of internal marketing. It is of great importance for the marketing of a tourist destination to maintain and improve the relations with tourists that are usually committed towards attitudes and behaviors of service providers. Interactive marketing has its place in the domain of tourism information centers and checkpoints, through constant contact, by providing information, assistance and in processing complaints. 2. INFORMATION TECHNOLOGY IN DESTINATION MARKETING Information technology, by itself, can not be a source of lasting competitive advantage of tourist destination. It may contribute hardly to the competitive advantage through its impact on strengthening the microeconomic basis of competitiveness which consists of human resources, physical infrastructure, administrative infrastructure, information infrastructure, scientific and technological infrastructure, developed domestic market and competition, sophisticated and demanding request. In the marketing of tourist destinations, its application is found in a large number of information technologies: teletext, videotext, information kiosks, computer reservation systems, global distribution systems, destination marketing systems, databases, expert systems and the Internet. 2.1. Teletext Teletext is a technology of one-way broadcasted information through continuous transmission of groups of information in cycles from one center, along with broadcasted television signals. The idea of this invention was patented in early seventies in the UK, and the idea was to free the lines of TV signal which were not used for transmission of video signals and to assert an additional digital signal. The digital signal carries the information presented in the form of numbered pages, which can show text and images. Decoded information in order to be read on screen requires TV with decoder. Pages of information are broadcast in cycles, and the user, with the help of the keyboard, select the desired page. The disadvantage of Teletext, in this regard lies in the fact that it must wait until the desired page appears in the broadcast cycle. This limits the capacity of several hundred pages which means that the selection and detailed information are limited. For the purposes of the tourist industry, the home information system, can provide updated information, such as weather forcast, traffic conditions on roads, time of departure and arrival of aircraft and trains etc.. Besides this, there is the possibility to make a purchase, for example, which means to buy the package of tourist arrangements and to buy for it by the phone with the credit card. This is particularly suitable for the package of arrangements that are unsold just before the start of travel. 2.2. Videotext Videotext is an electronic system for sending information and messages that allows two-way communication, usually by telephone, with the information shown in the form of text or graphics on a custom TV or some other terminal such as personal computers. Videotext services are used both in private and in business purposes. Some of the information can be obtained via videotext services include: news and weather, training or education at home, tourist information, catalog sale. Besides this, videotext can be used to perform the reservation of tickets, cinema, various calculations (eg calculation of interest), then to send messages between users. Videotext can be publicly accessible or private, or restricted to private users (so-called closed-user group). Publicly available videotext was developed in many countries. Travel agencies, particularly in the UK, often use videotext. Thus, the British passenger agents, through any of the existing videotext system, can get information about departure and arrival times, and prices of all major air and ferry companies, and prices on the rent-a-car services, the remaining places in charter flights and the remaining package information on visas, exchange rate etc.. Videotext in the tourism industry is far more used to getting information rather than booking. When it comes to usual travel (leisure travel) especially the package in the UK, in most cases, these products can be booked on-line exclusively through videotext. On the other hand, in Germany, for example, tour operators in this regard are less restrictive, and through videotext book only a few percent of the package arrangement. Booking services for business travelers, for the most part use the computerized reservation systems, airlines and system-START Amadeus. France is the only country in Europe (and in the world) with the wide use of videotext system in business and private purposes, with > device in millions of offices and homes. A study done for the French national telecommunications company and the Ministry of Tourism in 1991, has shown that the use of > for collecting information on tourism services among its customers is popular, although lagging behind the brochures and information presented by travel agencies. 2.3. Information kiosks Development in the field of information technology has led to the appearance of information kiosks. It is the kind of information system for the independently access of the client and autonomously usage. New generation systems are of multimedia characters, consisting of computers, speakers, keyboard (required if your monitor is not the type of touch-screen), CD-ROM drive, sometimes the small printer and stored in robust housing. They are usually set in the hotel lobby, shopping centers, at the airports, bus and railway stations and on similar places. Users (tourists) can freely approach and use it to get the specific information (through text, images, video and sound), and to book the accommodation. The features of information kiosks are:  [1]   Good balance in the use of different media, Good quality content, Simple but clear and understandable organization of content, Consistency in the way the material is fragmented, connected and presented on the screen, Consistency in the presentation of different functionality and It links clearly the meaning and function (sometimes with explicit explanation). Information kiosks have also disadvantages. There may be negative impacts on the environment (noise and general excitement). Availability / accessibility of kiosks may depend on the working hours where they are located. Also, the frequency locations lose their privacy in obtaining the information through the kiosks, as passers and those waiting in line for the kiosk can see (and hear) the information that is broadcasted across the screen of the kiosk. In any case, information kiosks are widespread in tourism information technology and are devoted to the visitors on the destination. Their function is to inform the tourists and persuade them to stay longer in the particular destination as well as to spend more money there. 2.4. CD-ROM CD-ROM (Compact Disk Read Only Memory) system allows the laser compact disc to store colored recordings: hotel, gallery, landscapes, cities etc. and to display them by color-screen personal computers that are installed in travel agencies. This new technological innovation is often called electronic brochure. It allows potential tourists to view any selected destination or partial tourist products and facilitate a decision on purchase. Electronic brochures can be made by national and regional and local tourism organizations, tour operators, hotels, owners of computerized booking system CD-ROM (or video disc) is very suitable for mixed use with videotext system. Namely, videotext has access to large databases that are updated continuously, but is limited to their text and simple graphic display. On the other hand, video-disc is inflexible from the point of updating the information (once registered the information on laser compact disc can not be deleted), but the possibility of display ing static and moving images of high quality and sound. Thus, for example tourists` travel agency or tourist information center can require hotel accommodation in a particular destination. Videotext on its page gives information on pricing and availability but the image of the hotel, room etc., are shown by a video-disc. 2.5. Computer reservation systems, tourism enterprises (CRS) Reservation systems are the most important element in the system of distribution of tourist services. Their formation is the result of the desire of management in tourism enterprises to establish pre-booking system, which, with price changes and the formation of waiting lists, is one of the techniques of controlling demand in the short term, without changes to the offer. In addition, the reservation system enables organizations whose resources are not limited to better demand and accordingly to that it takes steps to increase supply. Also, CRS enables providers of tourist services to maximize capacity utilization through price changes and rearranging the package of services, and sometimes through the transfer (redirect) consumers with the products whose demand exceeds the offer to those with weaker demand.CRS may be organized in one of three ways:  [2]   à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ã‚ ¢ As manual (manual) system, where the requirements are taken by the phone, and then enroll in these special books, diaries, and tables; à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ã‚ ¢ As a computerized system where the requirements are also received by phone, but all records of the reservation is processed and stored on a computer; à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ã‚ ¢ As a fully automated computer reservation system, for which agents have directly access (on line) from terminals in their offices and perform booking. 2.6. Expert systems Expert systems have found their first application in a highly structured problem solving in science and engineering. In the field of tourism about they appeared during the mid-eighties of the last century, when it began with the development of prototypes of these systems for operational and physical management of tourist companies, especially for airlines and large hotels. Expert systems contain the knowledge of experts in such form to enable them to bid for specific problem solutions or make intelligent decisions. Expert system should have the ability to explain and justify its conclusion, as well as the ability to do data on actions with uncertain consequences. Characteristic of these systems is that they are able to remember the good solutions and include them in the bank of knowledge for later use in solving other problems. For management purposes, the adoption of such systems and learning about them are essential. The relatively recent literature, which covers the area of application of information technologies in tourism, began to till the issue of application of expert systems in advising tourists in selecting the most appropriate destination. Expert systems in this regard could be used as agents of assistance (travel counselors) in providing assistance to tourists in the choice of destinations and services in total. The tourists can find the same application but without the agent. What are the prospects in the area of application of expert systems in destination marketing? Apart from the expert systems which should help in the selection of one, the most suitable destination between multiple options, which in this case are (controlled) means of marketing, there remains the possibility of applying for a narrower or wider destination, in order to assist in choosing the best routes and itineraries, and according to preferences of tourists, regardless of whether the tourists had direct access or through an agent. Expert systems have not had wide application in this area or agents in the area of assistance in giving advice to tourists. The reason for doing this, is a great complexity in modeling preference for intangible products and expand of the scope of influence on decision-making process. The immediate future will not bring significant changes in this regard. We should expect the first concrete attempt to introduce expert systems in travel agencies, while the p rocess of implementing the expert system with direct access will go slower except, perhaps, over the Internet. 2.7. Tourist information systems on the Internet The rapid development of Internet at the end of 90 years has brought a revolution in tourism. The Internet has moved the gap between consumers and businesses and it enables interactive communication and trade. Tourism has always been a complex activity, which is based on a partnership between the individual organizations within a defined system of values. Distribution channels in tourism include the number of stores which include travel agencies, tour operators and other organizations. B2B Internet commerce has enabled many organizations in the tourism industry to redesign its business operations and expand their business models. We can say that almost every serious company in the tourist economy in the developed countries, has its own website. This applies to the airlines, hotel chains, RAC companies, railways. But in less tourist companies that are seen on the Internet as a relatively inexpensive medium for getting the international market. It is interesting to note that due to the relatively rapid acceptance of the Internet by the tourist customer and there occur authors who speak of the end of the tourist agencies and the absence of the needs of their mediation. As well as it shows the need of the agencies to get know its customers, and the profile of the tourists (in fact develop Database marketing) so not to remain without them. With the new information technology, especially Internet, Marketing department is changing rapidly in five fronts:  [3]   From mass marketing to database marketing. Given that companies tend to all aspects of the organization work smarter, making more with less, the cost of unsuccessful advertising will grow. For these reasons, marketing experts must, use the technology of data gathering to target more precisely desired segments of their propaganda. This involves collecting more customer information and customizing the message by using the information needs of the target audience and to make the differentiation between products and services. From mass media to interactive media. Customers increasingly want to choose when, where and how to meet the holders offer. This means addressing the individual needs of clients and services in a way that the client prefers. Interactive media will play a critical role in this process and it should be involved in marketing strategy at the first opportunity. From the market share to the relationship wealth. Since marketing departments can serve rather than sell their performance should be measured differently. The emphasis will be on the wealth of relations with consumers, rather than just the market share. To be effective, this transition must be strongly communicated to all levels of the company. From sales to service customers. Marketing no longer means to convey your message to the widest possible audience. It means to take care of customers. It moves into production, logistics, customer service centers, help desks, helping to remove barriers in the way of sale to consumers. From technologically sophisticated to the most creative. The Internet was not for many marketing departments important thing but it was an interesting thing. Today, it is a basic requirement in all marketing strategies. In the past, the best marketing experts, they were most creative. Today, the best marketing experts are those who are most technology sophisticated. The importance of creativity remains, but the importance of having technologically sophisticated use of marketing, gives opportunities for geometric growth. Internet is not used only for tourist information, but also for sale. Association of American hotels and motels (AHRMA) points out that electronic sales service accommodation over the Internet beginning of the XXI century has reached a value close to 3 billion USD.  [4]   All important tourist destinations of the world have their presentations on the Internet (or more accurately on the Word Wide Web). It is a medium that no one wants to drop in their marketing activities. Our country is connected to the Internet from 1996. year. Since then a number of tourist companies, as well as some destinations, develop their presentations on the Internet. Yet it is increasingly used to collect different information in order to find new content, for monitoring communication, for creation and design of tourist services. CONCLUSION From the standpoint of marketing tourist destinations, teletext and videotext have almost no potential. CD Rom has been a traditional marketing tool known as Electronic brochure, although a number of destination presentations on the CD Rom suffer from the stereotype views. Information kiosks are designed for those who have already visited the destination, in order to extend their stay and increase consumption. In that sense, it is a widespread technology. Computer reservation systems, tourism companies, including global distribution systems, are oriented to increase the efficiency of sales, therefore the transaction. Therefore, the weak interest for a marketing destination is expressed. Many of the destinations marketing organizations (DMO) with the construction of destination marketing systems make their destination more accessible electronically. Experiences are different, and it is obvious that we should wait with giving the final score. Database of visitors can be a solid foundat ion for database marketing. In fact, it is necessary to set up and develop a coherent system of collecting data on visitors, in cooperation with the private sector (eg tourism industry). Expert systems, for now had wider application in the area of destination marketing, and the first attempts will be related to the operation of travel agencies. The Internet probably carries the greatest potential, particularly because of the possibility of combining with other information technologies. Destination marketing organizations is already using the Internet for their activities. Despite its limitations, it is certain that the Internet will have a significant place in integrated marketing activities of tourist destinations.

Does Money Buy Happiness?, by Don Peck and Ross Douthat :: Money and Happiness Essays

Erika’s sweet sixteen is today, and her parents bought her a brand new car. She pulls into the school’s parking lot and flaunts about how her parents not only got her a car, but also a trip to Italy. People start to walk away, even some of her best friends. As the day goes on, her friends have not talked to her since morning. Fed up, Erika asks them what is wrong. Kristie, one of her friends, tells her how they cannot stand listening to her talk about her ostentatious gifts anymore. When Erika gets home from school, her mom asks her what is wrong. It is then she realizes what her friends were trying to say and tells her mother she does not want the car anymore. Her mother, astounded, asks why not and gets a reply of money cannot buy friends, nor can it buy happiness. According to â€Å"Does Money Buy Happiness,† by Don Peck and Ross Douthat, they disagree with the connection between money and happiness. Happiness is a feeling adults experience when they receive a gift, win something, and various other reasons, but does money buy this happiness everyone experiences? Don Peck and Ross Douthat claim money does buy happiness, but only to a point in their article which originally appeared in the Atlantic Monthly (252). Throughout their article, reasons on why money can sometimes buy happiness are explained. While some of the reasons given are effective, not all are satisfying answers for adults working diligently to make a living. Money is a part of everyone’s life, yet it is not always the cause of happiness. One reason described to be a cause of happiness is income. Don Peck and Ross Douthat indicate how, â€Å"National income appears to be one of the best single predictors of overall well-being, explaining perhaps 40 percent of the difference in contentment among nations† (352). With this statement, comes the explanation of how income can influence happiness in adults who strive to earn a living. Research illustrates how, â€Å"For individual countries, with few exceptions, self-reported happiness has increased as incomes have risen† (Douthat 352). While these two statements provide sufficient evidence for the reason of income bringing happiness, income itself is not relevant.

The First Amendment Essay -- essays research papers

Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people to assemble peacefully, and to petition the Government for e redress of grievances. The first and inargueably the most significant of the amendments to our Constitution is the First Amendment. The amendment that established our freedoms as citizens of our new confederation. The First Amendment insured, among other things, freedom of speech and of the press. Since the establishment of these rights, they have often been in question. People have debated over, "What is too much freedom?", and "When is this freedom not enough?" I believe that these rights were established to protect the people, and as a society, we must try to determine whether they are. One of the major organizations that exercises free speech is the press. The press has coined the phrase, "It is the people's First Amendment right to know." This first example best relates to a situation we have now; that of national crisis. The press has the right to release information to the public, but they must use judgment in what they release. Certain news that they might release could put people in danger, therefore taking away the right of all people to be safe. For many years, the idea of the press telling too much has been made fun of. In popu...

Dr. Johnson’s Criticism of Shakespeare Essay

Samuel Johnson (1709-1784), a flamboyant and versatile scholar, expresses his view of Shakespeare in his edition of Shakespeare’s plays which are enriched by his prefaces. But like other critics he does not eulogize the poet; on the contrary, he dwells on the faults in his plays. He shows a very balanced and unbiased mind capable of judging the merits and demerits of his plays without being influenced by the hallow effect. He reads neither to admire everything, nor does he contradict his excellence; he performs the task of weighing and considering what he reads and offers his comments which have a moral bias. In â€Å"The Preface to Shakespeare†Ã‚   he admires him as   Ã¢â‚¬Å"the poet of nature, not of learning; the creator of characters who spring to life; and a writer whose works express the full range of human passions† (Norton.1255)   His judgment of Shakespeare has both the positive and the negative aspects and he does not indulge in â€Å"bardolatry† like other critics. He believes that dead writers are unnecessarily glorified and the living ones are neglected. He rightly says, â€Å"The great contention of criticism is to find the faults of the moderns and the beauties of the ancients.† (Norton.1256) He also advocates the critical theory that an author can be evaluated only by comparing his works with others, â€Å"so in the production of genius, nothing can be styled excellent till it has been compared with other works of the same kind.† (Norton.1256) He   also upholds the view that a literary work can be called great only when it has stood the test of time. He thinks, â€Å"Shakespeare is, above all writers, at least above all modern writers, the poet of nature, the poet that holds up to his readers a faithful mirror of manners and of life.† (Norton.1257) It is difficult to surpass this succinct summing up of Shakespeare’s genius. But Johnson disparages the uncritical acceptance of Shakespeare as perfect; he points out his faults as well, without undermining his genius. Johnson praises Shakespeare’s art of characterization highlighting their variety, depth, credibility and the power of delighting his readers. Using his comparative method, he observes, â€Å"they are the genuine progeny of common humanity †¦In the writings of other poets a character is too often an individual: in those of Shakespeare it is commonly a species.† (Norton.1257) The characters and the situations are so impressive because â€Å"Shakespeare has no heroes, his scenes are occupied only by men, who act and speak as the reader thinks that he should himself have spoken or acted on the same occasion;†(Norton.1258) This culminates in his view, â€Å"his drama is the mirror of life.† (Norton.1258) Being a believer in didactic function of literature, he appreciates how his plays are full of â€Å"practical axioms and domestic wisdom† (Norton.1257) but for the same reason he criticizes him when it is absent, â€Å"He sacrifices virtue to convenience, and is so much more careful to please than to instruct that he seems to write without any moral purpose.† (Norton.1259)   It is clear that he does not believe in â€Å"art for art’s sake† like Oscar Wilde and Walter Pater. Johnson vainly castigates Shakespeare for not being a moralist, â€Å"he that thinks reasonably, must think morally, but his precepts and axioms drop casually from him; he makes no just distribution of good or evil†¦Ã¢â‚¬  (Norton.1259)

Code of Ethics Essay

Ab survey to the fore either scheme. g overnance and transaction has a array of code of deterrent exampless which argon by and enceinte anticipate to steer their stakeh ho bers on how to sleep with comical issues inwardly that autumn within their topographical point of model. Basic eachy. much(prenominal)(prenominal) code of moralss ar instituted and adopted in system of ruless all identification number best as tradings as a manner of guaranting that relevant stakeholders be in a place to chicken forth a clear differentiation nearly on what is incorrect or right. intellectual the honourable com ensnareer codes of a peculiar environment. be it an physical composition or a affair has been found to be instrumental in sufficeing the stakeholders set right terminations in determination landed e cite of affairss and this fact has hence awarded code of moralss great resultance crosswise professions. penny-pinching motives vary from unrivalled and onl y(a) profession to nigh or so some other all silicon chip good as from an organisation to another(prenominal) depending on the image of exertions carried out. be lieus. the environment within which an organisation maps. It aims an duty to all stakeholders in a profession. organisation or even an government activity to down the stairs carrel the laid down code of moralss available as much(prenominal) since go ag personalsting much(prenominal)(prenominal) qualifies to be termed as a nonrecreational misconduct and punishable chthonian the ordinance.There is by and gravid a rich level active computer code of moralss and once more. the history varies from one profession to another and besides across organisations. This topic go a appearance seek to offer a elaborate analysis of the computer code of moralss that atomic number 18 available in method of story profession. its history of development. the number ones from where these moralss were developed amongs t other valuable issues about computer code of moralss in general. It provide explore the major participants in the profession. who atomic number 18 fundamentally certified controls. what outlooks be at least expectable from an accountant in his micturate to their clients. all microchip good as the total structures across the Earth that has been awarded the assurance of puting the criterions or provided develop the codification of moralss for comptrollers. Accounting has grown to go one of the oldest and besides one of the most(prenominal) of upshot flow that tint public deal non remain without.In the meet universe. on that point is the built-in implore for the concern proprietors and other stakeholders to hold perfect cognition of the state of matter of face-to-face businesss of the concern establishment in which they devour committed their resources. of class for expected re patchs. To derive this variety of cognition. an person who locoweed truth clim by and candidly reflect the unbent pecuniary place within which a concern is at every peculiar clip is needed and this can merely be a individual who tolerate relevant analysis accomplishments.If such(prenominal) data is made available to the investors. clients. politicss and providers among others. so it move arounds potential that such persons entrust be in a place to cognize whether a concern is doing net incomes or otherwise. If at that place consent been steady net incomes in a peculiar concern and over a twosome of the old old ages. such a concern pull up stakes stay as worthwhile invest chances to investors. a good beginning of authorities revenue enhancement to the authorities. a good determiner of how much net incomes to die to each stockholder and would besides countenance providers that their creditor is solvent plenty.In instance of loss. non rattling m some(prenominal) net income oriented persons lead desire any association with such a concern as lo whis tless argon one of the marks of insolvency. Basically. method of accountancy randomness is of really of substance usage in determination devising and for this ground. such discipline must be true and nonsubjective. chimerical news report selective study has the potency to practise into determinations that argon uneconomical in constitution and this is a state of affairs which is non delightful in the concern universe where resources be ever limited.Provision of such accounting system information has hence come under really rigorous examination by natural structures which are globally accept and mandated to give guidelines which every certified comptroller must adhere to while plume abouting their accounting responsibilities. Failure of attachment by comptrollers has been qualified to go a superior misconduct and in such a instance. the comptroller in inquiry becomes bright for his ir responsibleness. The ethical indigences for victor comptrollers are formal b y the International Federation of Accountants ( I. F. A ) which besides bring downs that all the guidelines are adhered to end-to-end the profession of accounting cover chargeage ( Reamer. 1998 ) . logical argument of ValuessIntegrityIntegrity is one of the four determine that clear up the codification of moralss in accounting dramaturgy of operation as a profession. An comptroller whose inspection and repairs build been hired by a concern entity has to show a high degree of unity in assume oning their responsibilities harm to which they can be held apt for any loss suffered. if such losingss are proven to hold been occasioned by deficiency of unity on the side of the comptroller.Integrity implies that an history under tariff has to show that he is straightforward every bit good as bonnie with issues that touch on the fiscal human cosmoss insertion of the entity to which he is offering accounting services. It besides implies that at that place has to be retributiv e traffics every bit good as truthfulness through and throughout the service dispensation period. This accordingly requires that accountant must non hold any association with accounting information in which they believe there are textile mistakes or are misdirecting. ObjectivityThis is another rule in the accounting field that requires comptrollers non to let any via media on their concern or professional judgement. It states that a professional comptroller must be let go of from prejudice. struggle of involvement and besides extravagant influence while doing a concern judgement. Impaired objectiveness sums to a double-dyed(a) professional misconduct and relevant organic structures like the I. F. A ensures that such nurtures are upheld throughout the profession. DiligenceThis meat that a professional comptroller is leap out by the ethical codification to cover their services with due acre and competency. They are mandatory to keep an acceptable degree of professional cognit ion and accomplishments in services manner of speaking so that their clients will be collapse ordered to hold true studies about the personal businesss of a concern at any peculiar clip. Informed determinations are potential to be made as a consequence of informations obtained through diligent services and would non be the determination shaper for surprising results. ConfidentialityThis is the demand that a professional comptroller must non unwrap any information he has come across during his service clip. in portion or totally to a 3rd party or for pleonastic fiscal additions. Parties whom may standpoint to derive upon geting such information are the rivals to the client and this may turn out to be black to the client. Professional comptrollers are hence bound by this value to merely utilize such information for the benefit of their current client failure to which would be looked at as a misdemeanor of one of the aureate regulations. The higher up are value that have been hypothecate by I. F. A and by and large accepted across the Earth by the aid of the states that recognizes this organic structure. Training and conferenceIn every organisation cooking is a critical constituent. Training equips employees with unavoidable accomplishments. cognition. and become competency in their accounting work. Employees do take part in ethical eagerness of the guild and notice development and finally better their morale on the public presentation of the association. honest preparation provides advanced quality solutions to patronise up the company to run in an ethical environment and recognize their full potency of investors. Training should take topographic point in country of jurisprudence conformity and ways to handle various(a) differing involvement. net incomes and safety. Communication on the other manus Acts of the Apostless as an sweetening to ontogeny where issues are discussed openly.Investors raise positions as they become participants and po rtion it out with others of anything they do non understand. whatsoever of communications tools used are company newssheets. article in magazines. cyberspace weather vane site and picture. There should effectual communicating to investors characterized by the undermentioned characteristics honestness which evince on exhaust flow of of import investing information. confidentiality that protect employees sing their rights and their professional while staying to legal act about unwraping information which affects public assistance of others and free address to give support for unfasten competition.Communication should besides advance special K apprehension amongst the investor and the facilitator of concern chance. Companies should develop. enforce and set down in piece of music codifications of integrated. A codification of ethic should win a stronger ethical clime and opened interact channel of communicating to assist protects against deceitful fiscal coverage. Both corp oreal moralss preparation and communicating is really of import to employees separately by developing ethical decisionmaking accomplishments and to guarantee all staff understands and complies with company ordinances and policies. Code of ethics Implementation deviceThe success lies on the corporation committedness on developing codification and their part ( Messikomer and Cirka. 2010 ) . lodge require to implement codification of moralss through promiscuous methods noticeable to the context through victorian communicating and discretion. The execution course travel to guarantee investing advisers adhere to codification of moralss sing concern affairs. protect clients and restrict any inappropriate action. The advisers are responsible for consumers salvaging and their security sing their fiscal position. Customers understanding on codification of moralss determine whether their representatives are moving conformity to jurisprudence and guidelines. every bit good as stand f oring them suitably.Prior to the execution of codification of moralss there are regulations where all employees receive payment of loss affectless of the sum. employees will coif their dismissed responsibilities diligently and competency. and eventually. organisation will confer with the populace to go feedback and suggestions sing on the efficiency and effectual pitch of services. Implementation composes organisational alterations where employees should conform to these alterations designation of moral leaders who are moral come along and eventually. leaders should on a secureness basis pass on codification of moralss to better perceptual experiences of trust and leading(p) credibleness. This imperative normalizes ethicality by supplying usual communicating on moral doings which reminds employees on their moralss affairs. Corporate Social IssuesIt is most indispensable in every organisation that it promotes its vision of accountable concern to respective(a) stakeholders apart from investors and stockholders. There are assorted countries of major concerns environmental preservation. good position of employees. community and community at big. Company do mostly profit through following a policy of social duty through betterment of fiscal public presentation. take downing its operation cost. increasing it thoroughgoing(a) revenues and heightening clients trueness. The company accordingly attracts many consumers/investors every bit good as to retain the realizable 1s to assist alter the companys individuality and to greatly better productiveness and quality.There are drivers forcing concern towards social duty such as the authorities. which imposes rule law and ordinance to present social and environmental aims in the country of concern. Second. the demand for bodied revelation from investor and interest holders. besides. investors are altering its manner of accessing companies public presentation based on standards of social duty. way preparati on plays a major survive in execution of corporate societal duty. There is increased demand for corporate societal duty in every organisation to advance good organisation between the organisation. investors. society at large and authorities. Laws and Regulations Impacting on CorporationsThe upstart yesteryear has witnessed several(prenominal) pieces of statute law that finally come to coerce and impact both positively and negatively to corporation. Examples of such Torahs are the 1s refering environmental preservation that have required corporate organic structures to make their concern with baseborn to no environmental debasement. This has to a great extent dealt fabricating corporations large blows as they have to breathe waste merchandise into the environment as they do fabricating. These set of Torahs have hence required that there are sums of portion of the corporations gross set aside to try to acquire rid of the waste stuffs they emit from the environment.This has becom e an excess cost to most corporations since carry oning an environmental killing exercising has in many fortunes gone into the melody of 1000000s of shillings. Basically. among other make that recent Torahs and ordinances have impose on the environment have been excess costs particularly meant for cleaning up the waste they emit into environment or counterbalancing persons who are fallen victims in one manner or another of this sort of wastes. Consequently. the grosss have well diminished with some of such corporations opted the walk of operations. supervise and Enforcement PlanMonitoring and implementing attachment to codification of moralss is of paramount importance and several benefits have been associated to it. Monitoring is in most instances done by organisational direction squads. senior officers in an establishment or even organic structures which are mandated to safeguard such codifications of moralss. Monitoring and implementing helps curb those who are bound by such codifications committed to fulfilling the values as stipulated in the codification of moralss. As a consequence. professionals in whatever field are in a place to efficaciously forestall. chance on and study suitably every bit good as reference any allegation of professional misconduct. A codification of moralss can be efficaciously compel when there exist persons responsible for its execution.Enforcing and safeguarding a codification of moralss from rampant misdemeanor would oblige a clear account of the effect that are to bechance the lawbreakers. Such effects must look harsh so as to deter those bound by the codification from moving against it but rather help in implementing it to the full. Establishing an understanding that is adhering between the parties to a codification of moralss is besides a measure in the right way of implementing it. Last. to successfully supervise and implement a codification of moralss. there needs to be a consistent mode of supervising behaviour every bit good as honoring persons who duly trace with the laid down codification of moralss. honourable motives AuditProfessionals in any field are needed to continually keep up in touch with the patterns within their professions that have an moralss relation in visible ray of light of the of all time increasing demand from the societal universe. To accomplish this. the professionals have to charge in strict procedure of scrutinizing moralss and such audits should be hinged on set uping that which is being considered indispensable in societal work. This will in bend help the professionals make an designation of an ethical issue which is minded(p) in their pattern scene. Furthermore. it will be helpful to professionals in reexamining every bit good as measuring how advert their current pattern is. Last. scrutinizing ethical codifications will go helpful in circumstances professionals to plan a scheme which is practical(a) to tune current patterns as coveted in the societa l work. Working world-widelyProcuring a professional occupation internationalistly is in most fortunes fancied by many if non by all professions across several Fieldss. Such chances come with tonss of try for to win in ones calling and of class earn fortunes out of the chance. In the existent sense. there are really few professionals if any. who will turn such a opportunity down. Ethically. to begin with a professional takes on an international responsibility. he has to see issues like whether his codification of moralss conform with the general moralss upheld in a foreign state and whether such organic structures are concerned with the codification of moralss of his/her profession is acknowledged in that foreign state in which he/she is meaning to work.This is so. because a instance of conflicting ethical values may originate and this may do a crisis that could hold been avoided if such issues were put into history prior to taking up of international responsibilities. Like for case. in accounting profession. there still be some states that have non subscribed to the guidelines offered by major accounting organic structures in the universe like the I. F. A or the more often than not Accepted Accounting Principles ( G. A. A. P ) . As a consequence. such states have their ain ways of covering with some accounting interventions which in many fortunes contrast what such organic structures provide in regard of those interventions. Therefore. holding an comptroller who has been trained and ripe in a state where such guidelines from these organic structures are adhered to work in such a foreign state may give a crisis which in another position may be termed as professional misconduct in that foreign state. DecisionIn decision. this makeup discusses and identifies the statement of values to include the beginning and foundation of ethical values and rules why these rules are non-negotiable. how they have evolved over clip. and what moral doctrine or societal is sues affects the flesh out to moralss. It besides presented and given a preparation and communicating program. execution program. program for the number of leading. declaration to corporate societal issues. discussed the recent Torahs and ordinances impacting the corporation. how to supervise and implement the program moralss scrutinizing program and considerations for working internationally. As you can see. codification of moralss is needed in every organisation to avoid struggle of involvement and to cover with issues in a just and merely mode.MentionsBaker. R. ( 1999 ) . The American medical moralss revolution how the AMAs codification of moralss has transformed physicians relationships to patients. professionals. and society. Baltimore Johns Hopkins University Press. Code of international moralss. ( 1953 ) . Westminster. Md. Newman Press. Code of medical moralss current sentiments with notes ( 2004-2005 upright dysfunction. ) . ( 2004 ) . Chicago. Ill. AMA Press. Reamer. F. G. ( 1998 ) . Ethical criterions in societal work a reappraisal of the NASW codification of moralss. Washington. DC NASW Press. Watson. D. ( 1985 ) . A Code of moralss for societal work the 2nd measure. London Routledge & A Kegan Paul.